With festivities in the air, India gears up for a season full of celebrations and exuberance. To make these celebrations even more memorable and purposeful, Nestlé India has partnered with Indian Mouth and Foot Painting Artists (IMFPA) association to create unique gift packs that promise to make our gifting more purposeful.
This collaboration celebrates the art of specially abled artists who are an inspiration with an unshakeable spirit and their unique talent for painting with their foot or mouth.
The visually appealing packaging design is themed around “beauty of lights’ connecting across festivals. With this one of its kind gifting concept, Nestlé India not only wishes to create a deeper emotional connect with the consumers by leveraging the mood of generosity, kindness and admiration but also aspires to celebrate with a cause. Each gift box has the image of concerned artist along with his/her story and how Nestle attempts to make their festive season special.
The assorted gift boxes will be available from September onwards at all leading grocery stores across the country as well as online . Each gift box will have a collection of Nestle’s international chocolate brands like KITKAT and locally renowned Munch, Bar One and Nestle Classic.
Bobby Thomas, manager of IMFPA said : “IMFPA is delighted to collaborate with Nestle in the design of its chocolate gift packs this Diwali season. Our mouth and foot painting artists are honored to be part of this wonderful association, giving them an opportunity to showcase their unique talent across the country. We are sure that these amazing Gift packs themed “beauty of lights’ will be well received by Nestle’s consumers, spreading with it a message of hope, courage and undying spirit this festive season. We wish Nestle every success with the sale of its Gift Packs this year”